What is the viral thing to do?
For marketing, membership, and communications professionals, viral is messages that are widely circulated from one user to another. Viral is the video in our YouTube channels, the hashtags in our Twitter feeds, and the campaigns that produce big results. At this year’s Marketing, Membership & Communications Conference (MMCC), content leaders, keynotes, and solution providers will guide your thinking and provide you with tools to develop strategies that incorporate the idea of "going viral."
Don't miss the early bird discount.
Save on your registration by signing up before April 4. Register today.
Get inspired with innovative keynotes.
Three content leaders from companies who are pushing the envelope in marketing, membership, and communications will inspire you to try new strategies in your association. Learn More.
Follow MMCC on social media and download the app to stay up to date and connect with fellow attendees. Spread It.
Focus in on your Education
This year, education options offer an array of topics and interests including a focus on mobile, strategy, leadership, marketing technologies, infrastructure, security, operations, and analytics.
Two add-on workshops offer you a preconference opportunity to extend your learning. Dig deeper on marketing team management and membership recruitment.
4 Content Pathways
Gold Circle Awards
The Gold Circle Awards honor the essential roles MMCC functions play in association success. Find out the 2017 winners at the conference.
Engaging and Promoting in a Digital Ecosystem
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Marketing in today’s digital age has become overwhelmingly complex, but it doesn’t have to be. Hyder teaches you to rise above of the clutter and understand the new principles of digital marketing.
From Hollywood to Silicon Valley
Eric Kuhn runs marketing and business development for Layer3 TV, a next generation direct-to-consumer cable provider spearheading a new era of home media, combining the best of television, social, and digital life. On the cutting edge, Kuhn takes you from best practices to next practices, bridging content and technology to make the most of the current social networks while being prepared for what's to come.
Deviation, Brand Integrity, and the Creative Mind
William Espey is the driving force behind Chipotle's unique brand voice—irreverent and cheeky yet generous and intelligent. As the brand voice lead, Espey draws from his experience introducing the fast casual concept to the restaurant landscape to lessons learned from the E.coli incidents associated with the chain in late 2015. He reveals the importance of authenticity in your messaging and the transparency in your actions to effectively manage and overcome any crisis.