ASAE 2014 Marketing, Membership and Communications Conference

The Formula for Real Results — Elements You Need for Association Success

June 17–18, 2014, Washington DC — Walter E. Washington Convention Center

Date and place
Elements

Handouts

Handouts

Handouts

Session handouts provided by content leaders can be found here.

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Speaker's Last Name

Session Title Session Date and Time Speaker List Handouts
Membership & Components Pre-Conference Program* Jun 16, 2014
1:00 PM - 4:00 PM
Lowell Aplebaum
Lorraine Cortés-Vázquez
Greg Melia
Colleen Lawler

10 Questions Every CEO Should Ask Their Marketing Director Jun 17, 2014
10:15 AM - 11:30 AM
Bill Scott
Scott Oser
Powerpoint
Have Your Chapters Hijacked Your Brand? Jun 17, 2014
10:15 AM - 11:30 AM
Charlotte Perham
Kathi Rabil
Elicia Magruder

Leverage All of Your Communications Jun 17, 2014
10:15 AM - 11:30 AM
Liz Wainger
Membership + Components + Data = Success Jun 17, 2014
10:15 AM - 11:30 AM
Trevor Mitchell
Erik Schonher
Powerpoint
Membership Model Makeover Jun 17, 2014
10:15 AM - 11:30 AM
Tony Rossell
Richard Grefé
Bryan Kelly
Ford Bell
Jeff De Cagna


5 Website Improvements To Make in 5 Minutes (or Less) Jun 17, 2014
3:15 PM - 3:45 PM
Ray van Hilst
Maggie McGary

Complacency is the New Consistency: A CMO’s Frustrating Dilemma Jun 17, 2014
3:15 PM - 3:45 PM
Chris Lorence
Evaluating Your Digital Influence Jun 17, 2014
3:15 PM - 3:45 PM
Suzanne Carawan Powerpoint
Get a Piece of the $572 Million Sponsorship Pie Jun 17, 2014
3:15 PM - 3:45 PM
James McGowan
Christina J. Wurster

Powerpoint
Volunteer Management Life-cycle: the CliffsNotes Version Jun 17, 2014
3:15 PM - 3:45 PM
Lowell Aplebaum Powerpoint
Attract Young Professionals to Your Association Jun 17, 2014
4:00 PM - 5:15 PM
Cynthia Meehan

How to Boost The Power of Your Brand Jun 17, 2014
4:00 PM - 5:15 PM
John Chen
Amanda Kaiser


Let's Get Personal Jun 17, 2014
4:00 PM - 5:15 PM
Rhonda Metheny
Julie Shoop
Joe Rominiecki

Mobile Playground – Responsive Web Design Jun 17, 2014
4:00 PM - 5:15 PM
Nik Subramanian
Maria Robertson
Adam Hostetter
Unknown http://prezi.com/gt4ghvb2chaw/asae-mmc-mobile-playground/

Show and Tell: Learn from Four Gold Circle Award Winners Jun 17, 2014
4:00 PM - 5:15 PM
Millie Hurlbut
Debi Aker
Jolene Kremer
Jim Lapides
Liz Messner


Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth Jun 18, 2014
10:15 AM - 11:30 AM
Dresden Farrand Powerpoint
Does your Social Media Policy Pass the "Sniff Test?" Jun 18, 2014
10:15 AM - 11:30 AM
Michael Cummings
Rick Peluso
Jeffrey Tenenbaum
Tom Jelen
Unknown http://www.venable.com/allowing-user-generated-content-on-social-media-steps-for-minimizing-nonprofits-legal-risks-09-27-2013/
Unknown http://www.venable.com/online-social-media-legal-risks-for-associations-07-02-2012/
Unknown http://www.venable.com/a-checklist-for-social-media-legal-notices-and-policies-11-20-2009/
Unknown http://www.venable.com/the-legal-aspects-of-online-social-networks-an-overview-for-associations-10-12-2009/


Is There a Future for Association Publishing? Jun 18, 2014
10:15 AM - 11:30 AM
Frank Krause
Kevin Kruger
Nicole Araujo
Margaret Zusky
Todd Reitzel
Barry Pilson

Make Your Membership Marketing Materials Rock Jun 18, 2014
10:15 AM - 11:30 AM
Elizabeth Engel

Membership is Changing - What Model will You Choose? Jun 18, 2014
10:15 AM - 11:30 AM
Addy Kujawa
Cecilia Sepp
Michele Liston


The ABCs of a Media Campaign that Changed How Government Works Jun 18, 2014
10:15 AM - 11:30 AM
Annetta Cheek
Sheri Singer
Robert Goldsmith

The Future of Membership Engagement Jun 18, 2014
10:15 AM - 11:30 AM
Dean West
Mark Dorsey



Career Transitions: Are Your Skills Transferable? Jun 18, 2014
11:45 AM - 12:15 PM
Mike Skiados
Bill Cramer
Catherine Lux Fry

Defining Your Association Value Jun 18, 2014
11:45 AM - 12:15 PM
Gregory Wright
Engage Your Component Leaders to Spread Your Message Jun 18, 2014
11:45 AM - 12:15 PM
Jane Zaretskie
Sarah Perlman
Powerpoint
Let Data Drive Your Marketing Jun 18, 2014
11:45 AM - 12:15 PM
Nandi Campbell
Laura Holzman

Social's Secret Menu: A Catalyst for Content Strategy Jun 18, 2014
11:45 AM - 12:15 PM
Jessica Taglieri
Kunal Johar

The Next Generation of Visual Communications Jun 18, 2014
11:45 AM - 12:15 PM
Kati Patrick
Brad Peck

Video Contests: A Win-Win for Members and You Jun 18, 2014
11:45 AM - 12:15 PM
Bridget Weston Pollack
Barbara Haupt

Buried in Email Hell: Overcoming Message Overload Jun 18, 2014
3:00 PM - 4:15 PM
Melissa Ferrari
Debra Stratton
Felicity Clancy

Enhance Member Value through Diverse Leadership Jun 18, 2014
3:00 PM - 4:15 PM
Cynthia Simpson
Julie Utano
Sarah Ramirez

Guerilla Volunteering and Social Technology Jun 18, 2014
3:00 PM - 4:15 PM
Peggy Hoffman
Lindy Dreyer


Modern eMessaging for Associations Jun 18, 2014
3:00 PM - 4:15 PM
Ronald McGrath
Jenny Thiel
Dave Martin
Powerpoint
Re-Tracking to Re-Market Your Association Jun 18, 2014
3:00 PM - 4:15 PM
Todd Michaels

Translate Industry Wisdom into Member Value Jun 18, 2014
3:00 PM - 4:15 PM
Kenneth Ebeling
Francie Israeli
Thom Metzger
Matthew Ott

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Walter E. Washington Convention Center • 801 Mt. Vernon Place NW, Washington, DC