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Education Handouts

Education Handouts

Session handouts provided by content leaders can be found here.

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Speaker's Last Name

Session Title Session Date and Time Speaker List Handouts
Opening General Session: Content Marketing Makeover Jun 1, 2015
9:00 AM - 10:00 AM
Ann Handley


Is the Price Right? Jun 1, 2015
10:15 AM - 11:15 AM
Suzanne Carawan Powerpoint
Unknown http://pages.highroadsolution.com/take2015report
Who Cares about Big Data? Jun 1, 2015
10:15 AM - 11:15 AM
Anne Rzeszut
Catherine Ort-Mabry
Powerpoint
Your Website Search Is Hurting Your Numbers Jun 1, 2015
10:15 AM - 11:15 AM
Adam Hostetter
Carrie Hane Dennison
Unknown http://prezi.com/pdy_ymydrr-q
9 Visual Content Strategies You Need Right Now Jun 1, 2015
11:30 AM - 12:30 PM
Sarah Rand
Tony Fontana
Jessica Elenstar
Erica Aquilina
Unknown https://www.slideshare.net/secret/dD4qJ0Js1woXZM
Content Marketing Strategies for Success Jun 1, 2015
11:30 AM - 12:30 PM
Peggy Winton
Christie Gunden

Cultivating Engagement and Transforming Results Using Lean Principles Jun 1, 2015
11:30 AM - 12:30 PM
Jeffrey Cufaude


Unknown https://hbr.org/2014/01/the-secret-to-lean-innovation-is-making-learning-a-priority/
Unknown http://www.dummies.com/how-to/content/lean-for-dummies-cheat-sheet.html
Unknown https://canvanizer.com/new/lean-canvas
Six Step Strategy for Approaching Automation Jun 1, 2015
11:30 AM - 12:30 PM
Jessica Gleason
Alicia Payne Roundy
Vivian Swertinski
English Edwards

The Evolving Role of Communications in Associations Jun 1, 2015
11:30 AM - 12:30 PM
Gwen Fortune-Blakely
Michael Cummings
Addy Kujawa
Bill Cramer
Amy Goldenberg


Define Engagement So It’s More than a Buzzword Jun 1, 2015
2:45 PM - 3:45 PM
Joe Vallina
Maddie Grant



Make Your Marketing Materials Rock! Jun 1, 2015
2:45 PM - 3:45 PM
Elizabeth Engel
Discussion Den: Thinking on Your Feet Jun 1, 2015
3:25 PM - 3:45 PM
Cecilia Sepp
Core Competencies of a Membership Professional Jun 1, 2015
4:00 PM - 5:00 PM
Ozair Esmail




Member Engagement: Beyond the Invoice Jun 1, 2015
4:00 PM - 5:00 PM
Laurie McIntosh
Allyson Little
Jacqualine Price Osafo
Susanne Bowman

How Smart Business Intelligence Yields Rapid Association Growth Jun 2, 2015
10:15 AM - 11:15 AM
Tom Morrison
Rose Butts
Michael Hayes
Angela Bedell
Thomas McClintock

Powerpoint
Member Engagement: It’s Not About You Jun 2, 2015
10:15 AM - 11:15 AM
Elizabeth Engel
Anna Caraveli
Bob Weidner
Pete Alles

Show and Tell: Learn from Gold Circle Award Winners Jun 2, 2015
10:15 AM - 11:15 AM
Tom Quash
Louise Bannon
Christopher Young
Janelle Scudder
Michael Voss


Developing Your Member Satisfaction Survey Jun 2, 2015
11:30 AM - 12:30 PM
Christin Berry
Betty Tam

From Customers to Evangelists: Taking Member-to-Member Campaigns to the Next Level Jun 2, 2015
11:30 AM - 12:30 PM
Ray van Hilst
Reina Munsch
Tracey Beeker

An Innovative Way to Select and Sunset Programs, Products, and Services Jun 2, 2015
2:45 PM - 3:45 PM
Mariah Burton Nelson
Emerging Hybrid Membership Models Jun 2, 2015
2:45 PM - 3:45 PM
Greg Melia
Tony Rossell
Powerpoint
The Ultimate MarComm Cheat Sheet Jun 2, 2015
2:45 PM - 3:45 PM
Lauren Hefner
Scott Oser
Powerpoint