ASAE 2014 Marketing, Membership and Communications Conference

The Formula for Real Results — Elements You Need for Association Success

June 17–18, 2014, Washington DC — Walter E. Washington Convention Center

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Handouts

Handouts

Handouts

Session handouts provided by content leaders can be found here.

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Session Title Session Date and Time Speaker List Handouts
Membership & Components Pre-Conference Program* 06/16/2014 01:00 PM - 04:00 PM Lowell Aplebaum
Lorraine Cortés-Vázquez
Greg Melia
Colleen Lawler

10 Questions Every CEO Should Ask Their Marketing Director 06/17/2014 10:15 AM - 11:30 AM Bill Scott
Scott Oser
Powerpoint
Have Your Chapters Hijacked Your Brand? 06/17/2014 10:15 AM - 11:30 AM Charlotte Perham
Kathi Rabil
Elicia Magruder

Leverage All of Your Communications 06/17/2014 10:15 AM - 11:30 AM Liz Wainger
Membership + Components + Data = Success 06/17/2014 10:15 AM - 11:30 AM Trevor Mitchell
Erik Schonher
Powerpoint
Membership Model Makeover 06/17/2014 10:15 AM - 11:30 AM Tony Rossell
Richard Grefé
Bryan Kelly
Ford Bell
Jeff De Cagna


5 Website Improvements To Make in 5 Minutes (or Less) 06/17/2014 03:15 PM - 03:45 PM Ray van Hilst
Maggie McGary

Complacency is the New Consistency: A CMO’s Frustrating Dilemma 06/17/2014 03:15 PM - 03:45 PM Chris Lorence
Evaluating Your Digital Influence 06/17/2014 03:15 PM - 03:45 PM Suzanne Carawan Powerpoint
Get a Piece of the $572 Million Sponsorship Pie 06/17/2014 03:15 PM - 03:45 PM James McGowan
Christina J. Wurster

Powerpoint
Volunteer Management Life-cycle: the CliffsNotes Version 06/17/2014 03:15 PM - 03:45 PM Lowell Aplebaum Powerpoint
Attract Young Professionals to Your Association 06/17/2014 04:00 PM - 05:15 PM Cynthia Meehan

How to Boost The Power of Your Brand 06/17/2014 04:00 PM - 05:15 PM John Chen
Amanda Kaiser


Let's Get Personal 06/17/2014 04:00 PM - 05:15 PM Rhonda Metheny
Julie Shoop
Joe Rominiecki

Mobile Playground – Responsive Web Design 06/17/2014 04:00 PM - 05:15 PM Nik Subramanian
Maria Robertson
Adam Hostetter
Unknown http://prezi.com/gt4ghvb2chaw/asae-mmc-mobile-playground/

Show and Tell: Learn from Four Gold Circle Award Winners 06/17/2014 04:00 PM - 05:15 PM Millie Hurlbut
Debi Aker
Jolene Kremer
Jim Lapides
Liz Messner


Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth 06/18/2014 10:15 AM - 11:30 AM Dresden Farrand Powerpoint
Does your Social Media Policy Pass the "Sniff Test?" 06/18/2014 10:15 AM - 11:30 AM Michael Cummings
Rick Peluso
Jeffrey Tenenbaum
Tom Jelen

Unknown http://www.venable.com/allowing-user-generated-content-on-social-media-steps-for-minimizing-nonprofits-legal-risks-09-27-2013/
Unknown http://www.venable.com/online-social-media-legal-risks-for-associations-07-02-2012/
Unknown http://www.venable.com/a-checklist-for-social-media-legal-notices-and-policies-11-20-2009/
Unknown http://www.venable.com/the-legal-aspects-of-online-social-networks-an-overview-for-associations-10-12-2009/

Is There a Future for Association Publishing? 06/18/2014 10:15 AM - 11:30 AM Frank Krause
Kevin Kruger
Nicole Araujo
Margaret Zusky
Todd Reitzel
Barry Pilson

Make Your Membership Marketing Materials Rock 06/18/2014 10:15 AM - 11:30 AM Elizabeth Engel

Membership is Changing - What Model will You Choose? 06/18/2014 10:15 AM - 11:30 AM Addy Kujawa
Cecilia Sepp
Michele Liston


The ABCs of a Media Campaign that Changed How Government Works 06/18/2014 10:15 AM - 11:30 AM Annetta Cheek
Sheri Singer
Robert Goldsmith

The Future of Membership Engagement 06/18/2014 10:15 AM - 11:30 AM Dean West
Mark Dorsey



Career Transitions: Are Your Skills Transferable? 06/18/2014 11:45 AM - 12:15 PM Mike Skiados
Bill Cramer
Catherine Lux Fry

Defining Your Association Value 06/18/2014 11:45 AM - 12:15 PM Gregory Wright
Engage Your Component Leaders to Spread Your Message 06/18/2014 11:45 AM - 12:15 PM Jane Zaretskie
Sarah Perlman
Powerpoint
Let Data Drive Your Marketing 06/18/2014 11:45 AM - 12:15 PM Nandi Campbell
Laura Holzman

Social's Secret Menu: A Catalyst for Content Strategy 06/18/2014 11:45 AM - 12:15 PM Jessica Taglieri
Kunal Johar

The Next Generation of Visual Communications 06/18/2014 11:45 AM - 12:15 PM Kati Patrick
Brad Peck

Video Contests: A Win-Win for Members and You 06/18/2014 11:45 AM - 12:15 PM Bridget Weston Pollack
Barbara Haupt

Buried in Email Hell: Overcoming Message Overload 06/18/2014 03:00 PM - 04:15 PM Melissa Ferrari
Debra Stratton
Felicity Clancy

Enhance Member Value through Diverse Leadership 06/18/2014 03:00 PM - 04:15 PM Cynthia Simpson
Julie Utano
Sarah Ramirez

Guerilla Volunteering and Social Technology 06/18/2014 03:00 PM - 04:15 PM Peggy Hoffman
Lindy Dreyer


Modern eMessaging for Associations 06/18/2014 03:00 PM - 04:15 PM Ronald McGrath
Jenny Thiel
Dave Martin
Powerpoint
Re-Tracking to Re-Market Your Association 06/18/2014 03:00 PM - 04:15 PM Todd Michaels

Translate Industry Wisdom into Member Value 06/18/2014 03:00 PM - 04:15 PM Kenneth Ebeling
Francie Israeli
Thom Metzger
Matthew Ott

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