New Perspectives...

New Perspectives
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Shake it up and enjoy the view!

A new perspective can change your results. Reimagine your approach to marketing, membership, and communications. Shake things up and enjoy the view at MMCC.

Preconference Workshop

Check out the Preconference Workshops offered in 2017 to get an idea of how you can recreate your strategies.

Learning Labs

Learning Labs at the 2017 MMCC Conference enabled attendees to reimagine their messages. Find all the 2017 handouts here.

Gold Circle Awards

See the winners that replenished the marcomm and membership landscape with innovative campaigns.

2017 Keynotes

 
Shama Hyder

Shama Hyder

Keynote Kickoff:

Engaging and Promoting in a Digital Ecosystem

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of a global online marketing and digital PR company. She has aptly been dubbed the "Zen Master of Marketing" by Entrepreneur Magazine and the "Millennial Master of the Universe" by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Marketing in today's digital age has become overwhelmingly complex, but it doesn't have to be. Hyder teaches you to rise above of the clutter and understand the new principles of digital marketing.

 
Eric Kuhn

Eric Kuhn

Opening Keynote:

From Hollywood to Silicon Valley

Eric Kuhn runs marketing and business development for Layer3 TV, a next generation direct-to-consumer cable provider spearheading a new era of home media, combining the best of television, social, and digital life. On the cutting edge, Kuhn takes you from best practices to next practices, bridging content and technology to make the most of the current social networks while being prepared for what's to come.

 
William Espey

William Espey

Closing Keynote:

Deviation, Brand Integrity, and the Creative Mind

William Espey is the driving force behind Chipotle's unique brand voice—irreverent and cheeky yet generous and intelligent. As the brand voice lead, Espey draws from his experience introducing the fast casual concept to the restaurant landscape to lessons learned from the E.coli incidents associated with the chain in late 2015. He reveals the importance of authenticity in your messaging and the transparency in your actions to effectively manage and overcome any crisis.

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