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Learning Labs
| Test Coaching Session A | |
| Tuesday, June 4 | |
Session Title  |
Speaker(s) |
| 9:00 AM - 10:00 AM | |
| Opening General Session: Likeonomics: How To Master The Art and Science Of Likeability |
Bhargava, Rohit |
| 10:15 AM - 11:30 AM | |
| Brand Pivot: When to Disrupt Your Association’s Positioning |
Cummings, Michael Broderick, Angela Meyer, Meg Koczak, Kelly |
| Communications Reboot: When to Start Over |
Fuhr, Jordan Stella, Joe |
| How'd They do That? |
Mitchell, Trevor Aplebaum, Lowell |
| Membership Marketing By and For Your Members |
Oser, Scott Martin, Dave |
| The Making of a Magazine Tablet App |
Stevens, Cindy Miller, Melissa Bolgiano, Scott |
| Website Redesigns: What To Know Before You Start |
van Hilst, Ray Satovich, Cecilia Lurie, Thad Dickison, Cheryl Conley, Tobin |
| Why Membership is Killing Association Business Models |
De Cagna, Jeff |
| 11:00 AM - 11:30 AM | |
| Express Learning: Getting Slow Adopters Onboard |
Saunders, Stacie |
| 2:00 PM - 3:15 PM | |
| 14 Secrets to Make Your Association More Attractive to the Media |
Singer, Sheri Panepento, Peter Nycz-Conner, Jennifer Greenwood, Arin Flanders, Gwen Cehrs, Adele |
| Core Competencies of the Outstanding Membership Professional |
Esmail, Ozair Lestition, Amy Goldschmidt, Andrew Dea, Donald |
| Driving Component Success with Performance Dashboards |
Costanzo, Brian Houstle, Peter Paffhouse, Katie |
| Embracing Mobile: Connecting With Your Most Important Audience (Your Members) |
Jones, Michael Cullen, Tracy |
| Innovative Membership Models |
Lyttle, Wendy Sue Thacker, Geoffrey |
| Online Video: Going Beyond Script to Strategy |
Crane, Jenna Haines, Tom Sisneros, Chad Golden, Josh |
| The Future of Global Membership Models |
Koch, Julie West, Dean Westgeest, Alfons |
| 2:45 PM - 3:15 PM | |
| Express Learning: How to Redefine the Membership Model |
Larocca, Cathie |
| 3:30 PM - 4:45 PM | |
| Anatomy of a Kick A** Volunteer Leadership Program |
Myers, Tina Cruz, Mary |
| How to Write Less Ordinary, More Effective Marketing Copy |
Langhans, Terri |
| Marketing & Communications Is Not a Department |
Gertzog, Matthew Drake, Marta Perez Shortill, Ellen Pilson, Barry |
| The Art of Membership |
Jacobs, Sheri |
| The Legal Issues of Social Media and Intellectual Property |
Glassie, Jefferson Johnson, Eileen |
| Using Metrics to Guide Your Communications Department |
Von Deak, Todd Shank, Brendon |
| What Old School Hip Hop Teaches us About Content Marketing |
Kelly, Bryan Grant, Maddie |
| 4:00 PM - 4:30 PM | |
| Express Learning: Creating Inspired Publications |
Reid, Betsy |
| Wednesday, June 5 | |
| Session Title |
Speaker(s) |
| 8:00 AM - 8:45 AM | |
| Early Riser: What App is Best for You? |
Chreno, Linda Scheeler, Daniel |
| 9:00 AM - 10:00 AM | |
| General Session: How to Be Brilliant at a Moment's Notice |
Henry, Todd |
| 10:15 AM - 11:30 AM | |
| Key Takeaways from the Component Relations Handbook |
Duckworth, Holly Kneebone, Sharon Chreno, Linda |
| Selling Social Media to the C-Suite |
DeLorenzo, David Stahl, Mandy |
| Advance Your Marketing with Emerging Opportunities and Trends |
Whitaker, Betty Baker Robertson, Del Friedmann, Rachel McNair, Heather |
| Connecting Strategy with Community |
Martin, Ben Chen, John |
| Powering Your Event Brand |
Auerswald, Alicia Cardwell, Paige Harar, Angela |
| Using Your Data to Improve Member Engagement |
Trochlil, Wes |
| Walking the Walk of Deep Volunteer Engagement |
Lanke, Eric Engel, Elizabeth Hoffman, Peggy |
| 10:30 AM - 11:00 AM | |
| Express Learning: Crisis Communications Advice to Prepare for the “Unexpected” |
Riley, Janet |
| 11:45 AM - 12:30 PM | |
| Gold Circle Award Ceremony | |
| 2:00 PM - 3:15 PM | |
| Matchmaker, Make Me a Match! |
Ely, Lori Morgan, Michele |
| Chapter Collaboration: The Secret Ingredient to Membership Growth |
Mitchell, Chris Pekkarinen, Jeanine |
| Mobile Email Design |
Curtin, Meghan Hager, Amy |
| Rebuilding the Volunteer Spirit |
Hoffman, Peggy Aplebaum, Lowell BenAvram, Debra |
| Segmenting Your Member “Tribe” For Greater Engagement and Increased Retention |
Kidd, Patricia Looney, Melissa Yester, Kristen |
| Show and Tell: Learn from Three Gold Circle Award Winners |
Breitkopf, Susan Hall, Erin Horting, Karen Cramer, Bill Metheny, Rhonda |
| 3:30 PM - 4:30 PM | |
| MMCC Ignite |
Goldschmidt, Andrew Blose, Chris Davis, Laura Zaretskie, Jane Bose, Jennifer Hollender, David Ehrlich, Laurie Miller, Kevin Lonn, Anthony |
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