Education

Education

#MMCCon is the only event that educates marketing, membership, and communications professionals specifically on operating within associations. 

MMCC is here to help you answer your questions with strategies that work. Explore the latest trends in cutting-edge technology and best practices in marketing, membership, and communications. You’ll learn from fellow association executives that are facing similar challenges and see that the possibilities to do big things are broader than you can imagine! 
 

Attend sessions that focus on three disciplines: 

Membership Engagement & Recruitment (ME&R)

Members are the core of any association and associations must focus not only on attracting members but also on engagement and retention. MMCC programs in this category will offer expertise in how best to create a relationship with members that will accomplish these important goals.  

Marketing & Technology (M&T)

Marketing strategies vary based on your organization’s unique goals but can be enhanced and most effective when combined with advances in the digital space. 

Communication & Outreach (C&O)

Members and prospects are bombarded with messaging every day from businesses competing for their time, attention, and expenditures. These sessions will assure that your messaging is strategic, relevant, and cohesive, allowing you to separate your organization from others.
 

 

Earn CAE Hours 

ASAE is registered with the CAE Commission as a CAE Approved Provider committed to providing education that aligns with the CAE Exam Content Outline for the Certified Association Executive (CAE) credential.

Marketing, Membership & Communications Conference attendees are eligible to receive up to 9 CAE (Certified Association Executive) credits for attending the full conference from May 17–18, 2022.

 

Learning Levels

We are all at different stages of professional and skill development that require different levels of learning. ASAE provides this opportunity through our learning level structure for you to explore what is relevant, what provides key business application, and what stretches and challenges you. It’s your choice as to the most appropriate level based on your current knowledge, business experience, and professional growth goals.

Applied level Foundational: focus on awareness and factual recall; appropriate for those with limited experience of the subject area seeking introductory understanding of the content areas.

Applied level Applied: focus on understanding and comprehension; appropriate for those with some experience seeking to build on, apply, or enhance existing knowledge using content in practical applications to master concepts.

Applied level Strategic: focus on application and implementation of highly technical or detailed topics; appropriate for those with substantial prerequisite knowledge seeking the most up-to-date information to heighten expertise.

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