Education
Service Centers Become an Exhibitor Register Now Request 2019 Information
Service Centers Become an Exhibitor Register Now Request 2019 Information

Education

#MMCCon is the only event that educates marketing, membership, and communications professionals specifically on operating within associations.

MMCC is here to help you answer your questions with strategies that work. Explore the latest trends in cutting-edge technology and best practices in marketing, membership, and communications. You’ll learn from fellow association executives that are facing similar challenges and have found realistic solutions.

 

Learning Labs in Three Disciplines

 

Membership Engagement & Recruitment

Members are the core of any association and associations must focus not only on attracting members but also engaging them once you have them.

Marketing & Technology

Marketing strategies vary based on your goals but can be enhanced and even more effective when combined with advances in the digital space.

Communication & Outreach

Members and prospects are bombarded with messaging every day with businesses competing for their attention; make your message heard by becoming more strategic than ever.

 

Learning Levels

We are all at different stages of professional and skill development that require different levels of learning. ASAE provides this opportunity through our learning level structure for you to explore what is relevant, what provides key business application, and what stretches and challenges you. It’s your choice as to the most appropriate level based on your current knowledge, business experience, and professional growth goals.

Applied level Foundational: focus on awareness and factual recall; appropriate for those with limited experience of the subject area seeking introductory understanding of the content areas.

Applied level Applied: focus on understanding and comprehension; appropriate for those with some experience seeking to build on, apply, or enhance existing knowledge using content in practical applications to master concepts.

Applied level Strategic: focus on application and implementation of highly technical or detailed topics; appropriate for those with substantial prerequisite knowledge seeking the most up-to-date information to heighten expertise.

 

Earn CAE Hours

Marketing, Membership & Communications Conference attendees are eligible to receive up to 8.25 CAE (Certified Association Executive) credits for attending the full conference.

Both of the Executive Leadership Workshops: Use Member Behavioral Data to Drive Product Engagement and Revenue and Modernize Your Marketing with Influencers and Programmatic Advertising, are eligible for 2 CAE credits each.

The Women Executive's Forum: Leading the Charge through Change, Challenge, and Chaos is eligible for 2 CAE credits.