Opening Keynote

Good is the New Cool: The Power of Purpose

Afdhel Aziz

award-winning author and marketer

Aziz has worked for brands including Procter & Gamble, Heineken, and Nokia for 20 years. He is currently Founder and Chief Purpose Officer at Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 companies like Adidas, Sonos, Bacardi, Mars, Coty, and Facebook, "make money AND do good by harnessing the power of culture and technology." His work has been featured in Vice, Fast Company, Forbes, The Guardian, Billboard, Mashable, and more.