Schedule

Tuesday, June 20
12:00 PM - 4:00 PM	Exhibitor Move In and Registration
1:00 PM - 4:00 PM	MMCC Preconference Session
1:00 PM - 5:00 PM	TEC Preconference Session
Wednesday, June 21
8:00 AM - 9:00 AM	Coffee and Networking
8:00 AM - 4:30 PM	Registration and Exhibitor Kiosks Open
9:00 AM - 10:00 AM	Keynote and Gold Circle Awards
10:15 AM - 11:00 AM	Learning Labs
	A Homebrew Recipe for Member Engagement Scoring
	Accurately Understanding Market Size & Opportunity: Strategies and Lessons Learned
	Knowing If, When & How to Speak Out for Social Justice
	Learn from the Best: 2023 Gold Circle Award Winners
	Lifting the Hood: What’s Behind Content Personalization?
11:15 AM - 11:45 AM	Express Learning
12:00 PM - 1:30 PM	Exhibitor Networking with Lunch
1:45 PM - 2:30 PM	Learning Labs
	Mitigating The Forces of Multiple Voices: When Ethics and DEI Align for Greater Member Impact
	How to Audit and Boost Your Website Performance
	Major brand change, small staff, just 6 months—nailed it!
	Ready for Anything: How to Prepare for Misinformation on Social Media and Beyond
1:45 PM - 4:30 PM	Deep Dive Learning Lab
	How To Predict The Future by Being a Non-Obvious Thinker
2:45 PM - 3:30 PM	Learning Lab
	You Are Not Alone: Addressing Burnout & Mental Health
	Hard Data + Human Analysis = Valuable Content for Your Members
	Track success with the new Google Analytics and Looker
	Who Owns MX? A Framework to Accelerate Member Engagement & Retention.
3:45 PM - 4:30 PM	Learning Labs
	#NoFilter - Practical Influencer Marketing Strategies
	How Embracing Members’ Passion & Needs Drove Break-Through Membership Growth
	How to Sell Bigger Marketing Budgets to Your Leadership
	Funnel in Flux: Engage Your Community for Growth
Thursday, June 22
8:00 AM - 9:00 AM	Coffee and Networking
8:00 AM - 4:15 PM	Registration and Exhibitor Kiosks Open
9:00 AM - 10:00 AM	Keynote & Gold Circle Overall Excellence Winner
10:15 AM - 11:00 AM	Learning Labs
	Beyond Translation: First Seek to Understand! Marketing in a Global Context
	Crisis + Virtues: How to Develop, Stress Test, and Socialize a Crisis Management Plan
	Making the Case to Double Your Membership Recruitment Budget!
	Marketing Automation and AI: Best Practices, Tools, and Tricks
	Take the Guesswork Out of Your Marketing Strategy
11:15 AM - 11:45 AM	Express Learning
12:00 PM - 1:30 PM	Exhibitor Networking with Lunch
1:45 PM - 2:30 PM	Learning Labs
	Do This, Not That: NEW Email Marketing Techniques for Associations and Event Marketers!
	Asking Questions: The Art and Science of Strengthening Value Propositions
	Lights, Camera, Action! Building and Managing an Award-Winning Association Website
	Organizational Ombuds - The Secret Sauce for your Association
1:45 PM - 4:30 PM	Deep Dive Learning Lab
	How an Association Embraced DEIA
2:45 PM - 3:30 PM	Learning Labs
	Agile Marketing: Create a High-Performance Team and Improve Results
	Finding the "True" Voice of Your Customer to Enhance the Member Experience
	How transparent committee applications improve retention and the leadership pipeline.
	Six Event Marketing Fails and How to Fix Them
3:45 PM - 4:30 PM	Learning Labs
	Launching Out-of-this-World Marketing Campaigns: Is It Rocket Science? T-minus, 3-2-1, liftoff!
	More than an Order Taker: Modernizing your Marketing Enterprise
	Where Is The Value? Mapping Your Membership Value Ladder
	Leveraging LinkedIn to Increase Exhibitors and Attendees
3:45 PM - 4:30 PM	Exhibitor Move Out

additional fee (Separate registration fee required.)